Developer Tool

Pinterest Engagement Calculator

Calculate Pinterest engagement rate using saves, clicks, comments, and impressions.

Engagement Rate

Enter values to calculate

Strongest Pinterest signal

Traffic & intent

Rare but valuable

Total times your Pin was seen

Calculations are done locally. Nothing is stored or sent.

insights Engagement Rate Guide

0% – 1% · Low

Pin may lack clarity or relevance.

1% – 3% · Good

Healthy interest and saves.

3%+ · Excellent

High-performing, evergreen Pin.

lightbulb Pro Tips to Improve Pinterest Engagement

1. Design for saves, not likes

Create Pins that feel useful or inspirational. Saves are Pinterest’s strongest engagement signal.

2. Use clear text overlays

Strong titles help users understand value instantly, improving saves and clicks.

3. Optimize for search

Pinterest is a visual search engine. Use keywords in titles and descriptions.

4. Link to relevant landing pages

Mismatched landing pages reduce clicks and long-term engagement.

How to use?

1

Enter Pinterest Pin Metrics

Input saves, clicks, comments, and impressions from your Pinterest analytics.

2

Calculate Engagement Rate

The tool instantly calculates engagement rate based on impressions.

3

Analyze Pin Performance

Understand how well your Pins perform and drive traffic.

Use cases

Use cases

How this tool can help you in real-world scenarios

📊 Pin Performance Analysis

Measure how engaging your Pins are using Pinterest’s strongest signals.

🌐 Traffic Optimization

Understand how clicks contribute to website traffic from Pinterest.

🧠 Content Strategy

Identify which Pins generate more saves and long-term value.

📢 Marketing Reporting

Use engagement rate in Pinterest marketing and SEO reports.

📈 Growth Tracking

Track engagement improvements across multiple Pins.

Frequently Asked Questions

Pinterest engagement rate measures how users interact with a Pin through saves, clicks, and comments relative to impressions, indicating true Pin performance.
Engagement rate is calculated by dividing total engagements (saves, clicks, comments) by impressions and multiplying by 100.
Yes. Saves are the strongest Pinterest engagement signal and are fully included.
No. All calculations happen locally in your browser. Nothing is stored or sent.
No login or API access is required. You only need your Pin analytics data.